Podcast Marketing Checklist - Part 2

Podcasting Success Secrets - A podcast by Hector Santiesteban - Tuesdays

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There's a lot that goes into launching a #podcast... and even more that goes into sustaining it.. Here are next things you need to do grow a successful podcast: Listener Outreach - Unless your show is already surging and experiencing the growth you’d like, you’re going to have to kickstart it. The best way to do that is to roll up your sleeve and (virtually) connect with potential listeners. You can find new listeners on the social media platforms we mentioned. Look for similar shows, influencers, or pages that create content and cater to your audience. Then reach and interact with those people. Like and comment on their posts, show up on their notifications and get them to check out your profile. If you’ve done all the right things, they'll find their way to your show. Listener Database - Cultivating a base of subscribers on your podcast is great, but those can be taken away at any moment. It can happen from an error or someone just deciding they don’t like your show. You don’t want to be at the mercy of those platforms to be able to reach your listeners. So it’s important to start generating your own database of listeners for your show. Then you can communicate with them about new shows or important updates. The most common way to be able to communicate with them is through email but text is very effective. wPUaoMUfi3w4Gq6RULC3