Do paid data-removal services pay off?

A lot of personal data – stuff like your home address, phone number, marital status and more – is out there on the internet. Anyone can buy it from sites like Whitepages, PeopleFinders or Intelius, which aggregate data from public records and social media. You can contact each of these “people search” sites and request they take down your information, but it’s a bit of a game of whack-a-mole. Naturally, a whole industry of data-removal services has sprung up. For a price, they promise to do the dirty work for you. But do they deliver? Marketplace’s Meghan McCarty Carino spoke to Yael Grauer, a researcher at Consumer Reports, who recently looked into the efficacy of the data-removal industry.