Why are fake obituaries cluttering Google — and upsetting loved ones?

Fake obituaries have become an online trend. They exploit tragedy for profit and have raised concerns about the reliability of search engines. Marketplace’s Lily Jamali discussed the problem with reporter Mia Sato of The Verge. Her investigation uncovered a network of websites generating this content using search engine optimization, or SEO, tactics. Sato also covered the story of Brian Vastag, a journalist who experienced this abuse when he read his own fake obituary along with that of his ex-wife, who did actually pass away.