iHeartMedia's Healthy Tune: Podcasts and Healthcare Boost Stock
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iHeartMedia's stock jumped after DeepIntent launched HealthFirst Audio Package, giving healthcare advertisers premium access to iHeart's digital audio. This opens a lucrative revenue stream beyond traditional radio. Plus, Crystal Reneé Hayslett's new talk series joined The Black Effect Podcast Network, boosting iHeart's podcast game. Shares closed up 2.7%, signaling investor interest in iHeart's strategic moves in healthcare advertising and podcasting, though the company's volatile stock history suggests cautious optimism. Hosted on Acast. See acast.com/privacy for more information.