PepsiCo's $585M Celsius Stake: Energy Drink Market Heats Up

PepsiCo just made a HUGE power play in the energy drink wars! They're doubling down on Celsius with a massive investment, grabbing an 11% stake and taking over distribution of the popular Alani Nu brand. In a surprising twist, Celsius snags Rockstar Energy from PepsiCo in the US and Canada. What does this mean? Expect more competition, new drinks, and Celsius stock to keep soaring! Hosted on Acast. See acast.com/privacy for more information.