Creative Ways to use Text Messages for Marketing and Sales: Adam Horsman, Co-founder of Sakari

Adam Horsman of Sakari joins Martech Masters to talk about all the uses of text messaging automation services. Adam starts by talking about his background and how he he co-created Sakari out of an industry need. He then describes how a company like Sakari can help across all the services of each company, integrating the platform within your CRM, and how are people are utilizing the tool in creative ways.