2020 Predictions: Brands Will Focus on More Personalized Interactions Than Data Consolidation - Oisin Hurley // Swrve
MarTech Podcast ™ // Marketing + Technology = Business Growth - A podcast by I Hear Everything
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Today we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation with Oisin Hurley, the Chief Technology Officer at Swrve.