Defining Marketing the 3rd way -- Ed Nevraumont // Marketing BS
MarTech Podcast ™ // Marketing + Technology = Business Growth - A podcast by I Hear Everything
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Ben and Ed discuss the third way of marketing where essentially, it is both an art and a science. The evolution of marketing from being a good storyteller, to becoming a direct response marketer, to performance marketing and finally, the amalgamation of the two as the most effective strategy.