Rise of CDPs & Data-Driven Marketing -- Carlos Doughty // MarTech Alliance
MarTech Podcast ™ // Marketing + Technology = Business Growth - A podcast by I Hear Everything
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Ben and Carlos discuss why there will be growth in CDPs and data-driven marketing, how smart marketers are using CDPs to become better and be a data-driven company, as well as the impact of CDP in terms of what’s happening in the privacy space.