Aligning Marketing and Sales for Better Content and Conversion w/ Chris Rack

Most companies are very sales-heavy or very marketing-heavy. And while those two departments should complement each other, they have an adverse relationship in many organizations. What’s the best way to build relationships, culture, and collaboration across departments for better customer value? In this episode, Josh Van Dyk interviews Chris Rack, Chief Revenue Officer at Demand Science & President at PureB2B, about bridging the gap between marketing and sales. We also discuss: Sales strategies worth the time investment Insights on customization at scale Valuable tools for lead generation Adapting to Google 2022 Trends B2B brands should take advantage of in 2021 For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.