Becoming Henry Ford: How to Create a Content Factory That Drives Business w/Francisco Ruiz

Big B2B enterprises push out a lot of content. It's like they’ve created a content factory that churns out a high volume of personalized work that reaches the right people. You can do that, too. In this episode, our very own Josh Van Dyk dives into the nuts and bolts of creating a content factory with Fracisco Ruiz, senior vice president at EMMsphere and writer at Brutal Business. We also discuss: How to pick the right software vendor Tips on deploying content automation software Commonly held myths about user adoption The #1 most important step in building a content factory For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts. Find Josh on LinkedIn or send him an email.