Consumer Insights: The Only Way to Cut Through the Noise

What do a blindfolded hawk and a marketing team without consumer insights have in common?  They’re flying blind. Consumer research is the special sauce that helps you keep your finger on the pulse of customer needs. In this episode, host Josh Van Dyk interviews Laura Cunningham, Senior Manager - Integrated Marketing at Stitchfix, about the varied sources of consumer insights available to marketers. We also discuss: The drivers of consideration How the customer journey informs content creation Why a lot of COVID-aware and BLM marketing felt inauthentic How to stay aware of customer needs For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts.  Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.