Content as Utility: How to Create Useful Content

Content must be useful or it won't work.  What makes content useful to a consumer? In this episode, host Josh Van Dyk and Ian Truscott , Head Of Content - iManage , discuss how to create useful content and where to make it accessible to consumers.  We also discuss: - Why you shouldn't post content on five channels right from the start - Marketing technology as the backbone of content - How to make content more accessible to customers - Staying informed about content marketing Reach out to Ian on LinkedIn.  For the entire interview, tune in on Apple Podcasts , Spotify , or wherever you get podcasts.  Listening on a desktop & can’t see the links? Just search for Masters of Content in your favorite podcast player.