Crafting a Compelling Narrative w/ SEO Research w/ Rachel Abraham

When it comes to SEO, people are always searching for the golden ticket. How can I rank on page 1 for my keywords? But SEO doesn't happen overnight. And it doesn't work unless you do. Somehow, your SEO research has to turn into a story people will consume. In this episode, Josh talks about SEO storytelling with Rachel Abraham who most recently served as the senior in-house content editor at HomeAdvisor. We also discuss: The relative pros and cons of building an in-house team vs. hiring freelancers Top automation tools for the SEO pro What to look for when hiring a content editor or writer Algorithm changes and how they influence the online reading experience For the entire interview, tune in on Apple Podcasts, Spotify , or wherever you get podcasts. Find Josh Van Dyk on LinkedIn or send him an email.