MPM 008: A Passion For Pricing

Masters of Product Management - A podcast by The Product Management Experts at Sequent Learning Networks

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Episode 8 - A Passion For Pricing

For product managers and marketers, the price of a product is a critical dimension of the product strategy and a vital lynchpin in the product profitability formula. For product managers, pricing requires a clear focus on the customer and an ability to deliver on the value proposition. Hillary Gretton, a pricing expert in the med-tech/life sciences space shares her passion for pricing to help you become a better “pricer.”