MPM 052: Building Consumer Subscription Products into Successful Businesses, featuring Gyanda Sachdeva, VP Product at LinkedIn

Consumer subscription business models are sometimes quite difficult. Consumers – and we’re all guilty of this – expect so much for free these days when it comes to content, technology and online services, that it can be a steep mountain to climb for subscription products to become economically successful. The value must be proven initially in order for consumers to take that first step into paying for a product, but then we have to continue to show value for users to keep subscribing. This constant decision-cycle requires an ongoing, validated value proposition, even more so than other types of products.