MPM 053: Gamification and Product Management: Best Practices, a conversation with Heather Browning, VP Product of Ria Health

Masters of Product Management - A podcast by The Product Management Experts at Sequent Learning Networks

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Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, etc.) to other areas, such as business, marketing, healthcare, or education for the purposes of changing behavior for positive outcomes. Heather Browning, a growth product leader with a background in game design, cognitive psychology and behavioral economics shares her insights on how to build products aimed at sustained behavior change with a focus on improving engagement and retention.