The Importance of User Interviews and Customer Research, with Keerthi Hoback, Senior Director of Product Management, Major League Baseball

There are few things that can make a bigger impact on the ultimate success of a product than a true, deep understanding of customer needs. Without this understanding of customers, their problems, situations, environments, needs, it is really just a matter of luck if we end up with a successful product. This episode features Keerthi Hoback, Senior Director of Product Management at Major League Baseball, discussing the importance of user interviews and customer research in order to set that foundation of customer awareness.