What’s Wrong with Being Timeline Focused? Everything! Now, Let’s Fix It. - a conversation with Janna Bastow

Anyone who has been in product management knows that a timeline is part of everyday life. Frankly, it’s hard for a lot of people to imagine not living in this timeline-driven world. But why are timelines so important? More often than not, they are arbitrary and not tied to any real customer or market need. It’s not to say we should just take our sweet time and be lackadaisical, we still need to meet customer needs in a timely manner and beat the competition in providing value. But are timelines in their traditional sense the proper means to that end?  In this episode, Janna Bastow, co-founder of Mind the Product and CEO of ProdPad, shares her wisdom on how organizations can move away from timeline driven focus and create more value along the way.