33/ Aug 19: Ga Ga for Radio

Media Intelligence - A podcast by GroupM - Fridays

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Kate and Brian pore over recent e-commerce and retail data, explaining the difficulties of finding the "new plateau" of growth and unpacking macro housing trends from home improvement retailers. Networks sign big-money contracts for the rights to the Big Ten and the Champions League. Erica Farber, CEO of the Radio Advertising Bureau, joins the show to talk about the oft-overlooked medium and how the definition of radio has changed. Brian reads us a bed time story about recessions. Related Links: Why Radio: RAB Research Music credit: Joseph McDade