34/ Aug 25: Appetite for Appvertising

The northern hemisphere summer may be slowing down, but what about the pace of ad-spending among primarily digital businesses? We get into the numbers for 'Digital Endemics' and find a specific sector bucking the trends. Also: in the age-old debate between brand and performance, where are marketers currently focused and why? Plus: the love/hate triangle between AppLovin, Unity, and IronSource. And: Sean Cunningham, President and CEO of the Video Advertising Bureau (VAB), joins the podcast to discuss the future of video measurement. Related links: https://www.groupm.com/digital-endemic-businesses-2022-2nd-quarter-takeaways/ https://thevab.com/about Music credit: Joseph McDade