Physician, know thyself: Applying brand management principles to professional identity in academic medicine

Like it or not, you're a brand. Manage it well and you get promoted, grow reputation, and achieve career fulfillment. Manage it poorly and you get burned out and experience career stalls. Here, @theBranzetti et al. use brand management to provide guidance. Read the accompanying article here: https://doi.org/10.1111/medu.15601