Collaborative Sales Culture Creation

We have been asked to share our thoughts on how sales, marketing, and R&D should interact with the customer in mind or why there are issues in some organizations not getting along. A big conversation. So we thought we would start this conversation by discussing the step by step process of creating a sales organization. We believe that creating a collaborative process from the start of building a commercial team will avoid most commercial issues otherwise known as "bickering". These podcasts are based on our experience, success, and failure, and I know there are other ways to succeed as well and are not claiming this is the only way. We wanted to share what has worked for us and we hope it's helpful whether you are a District or Regional manager or you are getting your first VP of sales job.