Orchestrating a deal between Siemens and Electrolux with Tony Bergström

We invite you on a Megadeal journey between Siemens and Electrolux that was shaped against all odds. You will meet the very orchestrator of this deal, the Serial Megadealer Tony Bergström. The story is sprinkled with several golden nuggets of hands-on advice that you don't want to miss. Tony has always been an early adopter and a front runner when it comes to sales and marketing. He comes not only with an impressive mindset, will win and track record in doing Megadeals, but also from the world of professional basketball.