When is the right timing to add channel sales? With Michael Eckhardt

In this week’s episode we got the chance to have another chat with Michael Eckhardt, managing director at Chasm Institute. The Chasm Institute is a Silicon Valley consultancy founded by Geoffrey Moore, author of the product marketing classic "Crossing the Chasm." We talk about channel sales vs direct sales and the consequences of doing the right thing at the wrong time. What should you think about in a go-to market and when is the right timing to start with channel sales? Michael shares many hands-on experiences on how to dominate a market in the B2B world. Don’t forget to subscribe to the Megadeals Podcast!