263 - Facebook Remarketing Strategies for Membership Websites

Facebook remarketing is one of the most exciting developments in online advertising in recent years. Now, instead of being limited to picking demographics and targeting options that we think relate to our target audience; we can actually leverage actual user behaviour to determine which ads they are shown. This enables us to show the right message to the right person at the right time, which dramatically improves the effectiveness of our Facebook ads. When it comes to membership sites, there are 6 key ways in which you can really leverage Facebook remarketing - and I'm sharing them all in this episode of The Membership Guys Podcast