282 - Should You Increase the Price Existing Members are Paying?

Are you considering increasing the price your existing members are paying? When you first launched your membership, you might have offered your initial members an amazing deal to entice them to join. However, it’s now a few years later and your membership has evolved. You’ve added lots of new content, your community’s grown, and your membership is much more valuable. You’ve increased the price for new members, and now you’re questioning the fee that your initial members are paying – and thinking about raising the cost of their subscriptions. In this episode, I explain why this is a short-sighted approach and highlight why you shouldn’t increase membership prices for your long-term members.