284 - Branding Essentials for Your Membership Business

How do people view your brand? Businesses don’t achieve brand loyalty because they’ve picked a great color scheme for their website. You earn brand loyalty by aligning and effectively communicating your principles and purpose. You probably already know your membership’s values, vision, and mission, but does your audience? These key elements play a big part in how people view and interpret your brand. Your brand is far more than just your logo. In this episode, I break down what elements make up a brand and how you can use them to set up your brand for success.