From The Vault: How Much Content Do You Need to Launch Your Membership?

The launch of a new membership site can be a nerve-wracking time, and adding to that anxiety is the question of whether you have enough content to open your doors. Is there a set amount of content that a membership site needs to have before you release it to the public? What content should you be creating and how do you know when to say “when”? In this episode of The Membership Guys Podcast I tackle this question, and provide my top tips for approaching content creation as you gear up for launch. As well as looking at the key things to consider when thinking about your membership launch content, I also discuss specific examples from our own membership – the Member Site Academy; and provide insight into our specific approach to content creation as we were preparing to open our doors. It’s easy to get sucked into the trap of grinding out high levels of content just so we can say that we offer the most course, tools, resources or whatever other widgets we have on the market – but as membership site owners, especially ones who are getting ready to launch – this is absolutely the wrong approach and the wrong mindset.