How Big Does My Membership Need to Be In Order to Be Successful?

Many people measure success according to vanity metrics. How many followers you have rather than how much engagement you get; how much your turnover is rather than how much net profit you make; how many members you have rather than their average lifetime spend. But is success as a membership site owner all about how many members you have? Or is it about the money you make? Or the lifestyle your membership affords you? I give my take in this week's episode of The Membership Guys Podcast... Episode Summary: Are your goals ambitious enough? And if they're not, does that make you a bad entrepreneur? Why member numbers are meaningless when it comes to assessing the success of your membership Would you trade in a measure of personal happiness for a measure of increased profit? How small membership sites can actually be more attractive