Should You Offer a Money Back Guarantee?

To the uninitiated, money-back guarantees can feel a bit like those scenes in cartoons when someone puts a freshly baked pie on an open windowsill. Someone is bound to come along and grab a slice – it’s just too tempting. But in all our years of running our membership site and helping others run their own, we’ve learned that money-back guarantees are not an easy option for people to exploit. In fact, they can be an essential part of persuading people to join who end up becoming long-term members. In this episode of the podcast, I do a bit of money-back myth-busting and explain the ins and outs of why you should embrace offering a money-back guarantee (with a few caveats…) Essential Learning Points: *What money-back guarantees are and why they are actually an important part of your marketing *Answering some of the most frequently asked questions about money-back guarantees *The fatal flaw in one of the most common objections to money-back guarantees