Wink, Wink, Nudge, Nudge - How to effect choice architecture in safety with Dr. Julie Sorenson

Behavioral economics looks at how the decisions we make are influenced by our human cognitive processes.  While there are many ways to impact choices, social marketing and nudging are two that can be implemented on the workplace safety front. On today’s episode of the MEMIC Safety Experts Podcast we have part two of my conversation with the Director of the Northeast Center for Occupational Health and Safety, Dr. Julie Sorenson about how a simple nudge can help change the architecture of choice in workplace safety.