042: Visual Caffeine with Cheale Villa

Is your branding telling the story you want to portray? In this episode, I was joined by Cheale Villa, founder of Visual Caffeine. Cheale is a marketing and branding expert and shared some valuable insight into the branding process. We talk about how to market your brand without being too salesy, the impact of micro-influencers and how having strong, authentic branding can set your business apart.  What’s in this episode: How she came up with the name Visual Caffeine Her strategy of marketing without a sales pitch The impact of micro-influencers in marketing Why you have to have your endgame in mind How clients can struggle to speak up and how her company empowers people to do that What the branding process looks like  How your branding can differentiate you from competitors   For full show notes, resources and links, head to: https://www.meredythwillits.com/podcast   Are you ready to go deeper? I am giving you the keys to the castle. If you enjoyed this podcast and want to hear more, make sure to subscribe so you’ll never miss an episode! You can also join us on Patreon for exclusive content you’ll only hear there: https://www.patreon.com/MeredythWillits   You can connect more by visiting me on my website at https://www.meredythwillits.com/ or connecting with me on Facebook at https://www.facebook.com/MeredythWillits34 or Instagram at https://www.instagram.com/meredyth_willits.