AI Photo Tracking, AR Marketing, Spatial Computing, and Humanoid Robots with Cathy Hackl, Lee Kebler, and Special Guest Tom Emrich

In this episode of TechMagic, hosts Cathy Hackl and Lee Kebler unpack viral AI trends, privacy concerns with ChatGPT's photo location capabilities, and the future of spatial computing with special guest Tom Emrich, author of "The Next Dimension." They discuss the marketing power of augmented reality, including Avon’s 320% sales boost, and examine the evolution from smartphone-based AR to smart glasses and mixed reality. Tom introduces the “Play, Pilot, Proof” framework and explains why “presence” is the new P in marketing. It’s a compelling look at how digital and physical worlds are converging fast.What you will learn:How AI tools like ChatGPT can identify photo locations with striking accuracyWhy the "em dash" has become a telltale sign of AI-generated contentThe significance of "presence" as the new P in marketing How dark factories are revolutionizing manufacturing with robot-only operationsWhy brands need to follow the "Play, Pilot, Proof" framework How spatial computing is transforming from smartphone-based AR to wearable devices The implications of viral AI trends for privacy and data collectionThe potential impact of AI replacing white-collar workers and C-suite executivesHow brands can leverage AR for marketing with conversion rate increases of up to 320%Come for the tech, stay for the magic!Tom Emrich BioTom Emrich is a pioneering product leader in spatial computing with over 15 years of experience in AR, VR, and wearables. He’s helped shape the future of human-technology interaction through roles at Meta and Niantic, where he led AR platform strategy, launched industry-first AR Ads, and introduced mixed reality experiences. As the author of The Next Dimension, Tom offers a definitive guide to using AR for business growth. He’s also an investor, startup advisor, and ecosystem builder, known for founding We Are Wearables and co-producing AWE. A recognized thought leader, Tom’s insights have been featured in Forbes, CNN, and The New York Times.Tom Emrich on LinkedInBuy the Next Dimension hereKey Discussion Topics:00:00 Welcome to Tech Magic with Cathy Hackl and Lee Kebler04:45 AI Trends: From Studio Ghibli to Dogs as Humans08:25 ChatGPT's Photo Location Detection: Privacy Concerns Revealed17:35 The Em Dash: How to Spot AI-Generated Content25:30 Should You Say "Please" and "Thank You" to AI?35:38 Interview: Tom Emrich on The Next Dimension of AR Marketing40:51 How AR is Transforming the Marketing Funnel44:29 The Evolution of Spatial Computing Hardware50:13 "Presence" - The New P in Marketing56:10 Humanoid Robots and Dark Factories: The Future of Manufacturing Hosted on Acast. See acast.com/privacy for more information.