138: Building Trust By Answering Questions (w/ Marcus Sheridan)
Metrics & Chill - Predictable Growth for B2B - A podcast by Databox
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LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreMarcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers' objections, questions, and concerns, in order to build trust and increase sales.