54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff
Metrics & Chill - Predictable Growth for B2B - A podcast by Databox
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On this episode of Ground Up, Joe Martin shares: - CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration. - How to get the marketing right for your freemium product (leveraging organic growth and referrals) - The role of historical data in building your marketing engine from scratch - And more!