67: Wes Bush / Why Product-Led Growth Is Outperforming Traditional Marketing & Sales Teams

Metrics & Chill - Predictable Growth for B2B - A podcast by Databox

Categories:

Business

In this episode, Wes Bush, author of Product-Led Growth, sits down with John to discuss all things PLG, including how it's different from marketing + sales-led organizations, the key levers for transitioning to product-led, how teams can get started, and much more.