75: How Bonjoro Doubled Trial Conversions with Personalized Video

Metrics & Chill - Predictable Growth for B2B - A podcast by Databox

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Business

As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard new customers and clients, Bonjoro took a page out of their own playbook by using personalized onboarding videos to boost trial user engagement early on.