96: Improving Website Conversion Rate by 6% (w/ Adam Goyette, Help Scout)

In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew their website conversion rate, and why that metric became a priority for the team. You'll learn: - How the Help Scout executive team sets annual goals - How the marketing team identifies where to invest their time and money - How improving the website conversion rate became a priority - How they grew website conversions by 6% and demo requests by 56% And loads more.