MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit

Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.   Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.   Links from the Pod: Watch this video on YouTube Join us in MicroConf Connect Upcoming MicroConf Events This Is How Apple Rolls Intuit to Acquire Mailchimp Subscribe to the MicroConf YouTube Channel