Why Survival is Painful.

Description: This episode is about how it's sometimes necessary to take 3 steps backwards to take 10 steps forward. We discuss the transition we're going through at Mid-Day Squares moving from a 2 square per package to a 1 square per package product and how it's slowly eating away at our spirits and the realizations we have had as we go through it. We share key takeaways on: How to convert your energy into something that propels you and doesn’t eat away at you; Why the negative person in the room always feels the loudest; Why survival is painful; How your true measure of success is thriving in bad times; The suffering in our world and how this has made people project their emotions rather than deal with them. We leave you with our biggest learning: “No one has achieved anything significant without a course of critics standing on the sidelines explaining why you shouldn't do it or why it can not be done and you should go for it anyways.” Show notes: We share our unorthodox approach to building a chocolate empire & how to win at raising  capital, the importance of “just starting” and demanding what you want at all costs. Stay up to date with  Mid-Day Squares on Instagram and LinkedIn 1:00 The difficulty of transitioning from 2 squares to 1 square 2:27 Jake’s notes on negativity and his personal breakdown 3:30 Emergency therapy session pre-recording 4:34 How to use energy to your advantage 5:23 Why we changed from 2 square format to 1 square format 6:42 How the change is keeping our business alive 8:05 The fine line of figuring it out: does the world want a good product? Or a low price point? 9:25 Why the fringe minority is the loudest in the room 14:15 Why change is hard and what we are going through 16:30 The difference between making a decision for change and living through it 18:48 Milestone: we opened our 3000th store 20:15 Jakes demoralization 23:30 Why founder conflict happens 25:10 How putting in the work pays off in communication 26:29 Were under attack: Who is attacking Mid-Day Squares right now 27:56 Why do people police us? 30:41 Be okay with going 3 steps backwards to go 10 steps forward 31:15 A powerful note on critics For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.