141. Phocus: John Mittel on Building a New Beverage Category

John Mittle is the President and Co-Founder of Clear/Cut Phocus, a caffeinated sparkling water brand started in Louisville, Kentucky. Phocus combines natural tea caffeine with L-Theanine, a tea amino acid that is specially formulated to boost attention and focus. We discuss what it was like launching a company while in med school, creating a new beverage category, and growing the company in Louisville, Ky. You can find Phocus at DrinkPhocus.com Visit us at MiddleTechPod.com  Watch the episode on YouTube Twitter Instagram Facebook LinkedIn Evan's Twitter Logan's Twitter