#079 Hiberus Internacional CEO Marcos Latorre - How to Develop Talent Instead of Recruiting It

It’s usually in the nature of startup leaders to conquer one market and expand to another. That is exactly the case with Hiberus, which is one of the premier tech startups in Spain but aspires to be so much more. Hiberus is a tech consulting startup that offers a variety of services and has offices all over Europe with over 3,000 employees. After experiencing such impressive growth and success in Europe, Hiberus is now expanding to operate in the U.S. and the Americas. Hiberus Internacional CEO Marcos Latorre recently joined the Midstage Startup Momentum Podcast to speak with startup coaches Roland Siebelink and Carlos Founaud. Marcos talked about the past success and future goals of Hiberus while also sharing the secret sauce that has made Hiberus one of the biggest tech startups in Europe: How to attract people to a small company in a small city. Why Hiberus tries to create talent rather than just relying on acquiring talent. What Hiberus has done to attract customers with a small sales team. The three things Hiberus provides clients so that they never lose one. The reason Hiberus prioritizes employees over customers and investors. How the role of founders and CEOs change as startups grow and expand.