Creator Collaborations and Content Creation: Ian Sells' Journey to E-commerce Success

Million Dollar Moment - A podcast by Brian Burt, Brian Johnson - Thursdays

Categories:

In this episode of "Million Dollar Month," Brian & Brian are joined by the remarkable Ian Sells, founder of RebateKey, Join Brands and a multimillion-dollar Amazon seller.Ian shares his journey from transitioning out of real estate to achieving a $1,000,000 month with his fitness brand, UrbanFit. They delve into the significance of executive assistant hires, creating a buffer between oneself and employees, and the challenges and emotional impact faced when Amazon made one tiny change, shutting his entire business model down.Ian also discusses the pivot from RebateKey to Joint Brands, a platform for influencer marketing in the e-commerce and Amazon space. He emphasizes the importance of focus, subtracting distractions in business, and leveraging micro and nano influencers.They also cover the complexities of managing Amazon ads, the impact of TikTok as a search platform, and insights into building a successful community of top sellers generating $8 billion in Amazon revenue.Check out Join Brands & mention “Million Dollar Month” in the Live Chat to receive a $30 bonus to your account: https://joinbrands.com/ Follow Ian Sells on LinkedIn: https://www.linkedin.com/in/iansells/ Timestamped Overview:00:00 Networking group thrives on real industry knowledge.07:22 Struggling to balance work and family life.14:05 Reaching $1,000,000 revenue means serious business.16:13 Leading visionary who aligns team and strategizes.23:55 Stay aware of businesses to find success.28:03 Gaining insight from different industries for improvement.36:00 Applied to Amazon as rebate provider, gaining trust.39:28 Conversion rates higher but rebates abused. Needed changes.44:24 UGC platform pivoted to incentivized content creation.51:33 TikTok evolves from discovery to search platform.53:11 TikTok uses AI to promote relevant content.57:56 Joining brands is a great platform.