Leading With Purpose with Diane Primo

Today I'm joined by Diane Primo. Diane is on a mission to help businesses find their purpose, and live it out every day.She is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is the only African-American female CEO of a purpose-driven communications agency. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature of and raised the stakes in all communications.As founder of Purpose Brand, Diane builds on a 30-year career leading some of the top marketing organizations in the country. She served as General Manager at Quaker Oats, President of Product Management at Ameritech and SBC (currently AT&T), Chief Marketing Officer of CDW and CEO of a Kleiner Perkins-backed e-commerce startup in the home services sector. She holds an MBA from Harvard Business School and a BA from Smith College.She serves as a board member for P33, the private-sector initiative to promote Chicago’s standing as a technology center, as well as serving as a member of World Business Chicago’s ChicagoNEXT. She is a member of the Economic Club of Chicago, the Chicago Network and the Business Leadership Council. Primo received the 2020 Top Women in Communications Trailblazer Award.To find more about Diane, visit https://purposebrand.com/about/our-team/diane-primo/