The Power Of Proximity With Mom Link Co-Founders, Gina Skelton & Crystal Almeida

Mind Your Business Podcast - A podcast by Emily Lyons - Wednesdays

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Co-Founders Gina Skelton, Crystal Almeida and Nicole Puckerin have built a powerful community in a short period of time. If you aren’t familiar with the Mom Link, it’s a powerful community of like minded, female entrepreneurs. They established the company earlier this year and have already amassed 20,000 people into it, including myself. They’ve built the community off the fundamentals of giving back, providing support and then monetizing through resources, incredible events, sponsorships and a shop. Having a community around your brand, your mission, your niche is so powerful for all entrepreneurs for a variety of different reasons. People are craving community now more than ever. Years ago joining a community meant finding something generic locally, now with the internet you can find just about any niche community and they’re global. -As an entrepreneur building a community is essential for lasting success, in whatever capacity you can. Community is so much more than just gathering people in some capacity, whether on app or website. When you’ve built a great, like minded community you can harness that power to get valuable consumer insight, build brand loyalty, increase awareness, have loyal customers, referrals, incredible support and so much more. After-all, there is POWER in proximity.