#08 - Mindful Sustainability with Love Zero Waste hosts Evelina Lundqvist & Malin Leth

Mindful & Intentional is brought to you by Idenati   As we enter the busiest shopping season of the year, there's no better time than now to talk about mindfulness as it relates to our ravenous consumption patterns.  Malin Leth is the founder of Circulous (Instagram - website), a consultancy dedicated to helping organizations develop strategies to fight climate change and improve their resource utilization.Evelina Lundqvist is the CEO & Founder of The Good Tribe  (Instagram - website), an environmental and social impact solution agency that offers organizations innovative methods to conceptualize, prototype, and implement work with sustainable development.Together, they are hosts of the Love Zero Waste podcast (Instagram - Spotify - Apple), a show that explores how businesses, cities, countries, and how even you & I can contribute to creating a zero-waste society.   Additional resources:   Zero Waste Challenge by Love Zero Waste (Deedster)   Episode summary:   (2:40) When & how did you became interested in sustainability and the zero-waste movement?   (9:55) Due to the long-term and multifaceted nature of climate change, the problem can seem abstract. Is there something that makes this more tangible or palpable for you?   (15:45) There are roles for individuals, companies, and governments to play in sustainable development. How do you decide where to focus your energy?   (19:50) How, in pragmatic and everyday terms, do you make mindful consumption decisions when you purchase the things you need?   (27:20) What brands or products come to mind that do well to represent zero waste values?   (28:20) What type of work do you do at Circulous & The Good Tribe that helps to further zero waste and circular economy initiatives?   (36:20) Helpful resources to get educated and involved with the zero waste movement.