Mini: The customer is always right (until they are wrong…) (Jessica Lynch, Phil Wagner, and Angelica Smith)

When it comes to injury prevention, the slogan “the customer is always right”, can be dangerous, not only for their wellbeing, but for the image of your brand/product. What do you do if the customer wants to do something that increases their risk of injury? Nobody wants to hear “don’t do this”, so how you steer the customer in the right direction? MINDWORKS host Daniel Serfaty talks with Wishroute founder Jessica Lynch, Sparta Science CEO Dr. Phil Wagner, and Aptima’s Marine Corps fitness pla...