Leonard Brody (Co-founder, Caravan): Is a Celebrity Partnership Right for Your Brand?

Leonard Brody is an award-winning entrepreneur, venture capitalist, and bestselling author. As co-founder of Caravan, a venture with Creative Artists Agency (CAA), the two-time Emmy-nominated media visionary shares insights with Lance about the intricacies of building ventures for global icons like Carrie Underwood and Tom Hanks, and what brands should consider before entering into a partnership with celebrity talent.Here's what you can expect from this episode: Are we in the golden age of celebrity entrepreneurship? Or are we approaching celebrity brand burnout?How has the landscape of celebrity entrepreneurship evolved over the years? How does research create the foundation of a successful celebrity partnership? What is the difference between an endorsement, licensing, and partnership? What is the profile of the ideal celebrity entrepreneur?What are some of the safeguards that business owners can build in crisis PR moments where a celebrity has lost the public’s goodwill and trust?Make sure to subscribe to the Mission Critical podcast for more of today's greatest entrepreneurs and leaders.