Ryan Serhant (Founder, SERHANT.): What Will the Real Estate Brokerage of the Future Look Like?

Like any other industry that has remained largely unchanged in the way it operates and functions, it’s an exciting time to talk about real estate right now. Not just because of how hot this or that market is or rising interest rates, but because of the increasing impact that technology and innovation are having on the sector. Real estate agents are, by any measure, entrepreneurs. And entrepreneurs love to solve problems. Just ask Ryan Serhant.Ryan made a mainstream name for himself thanks to his starring role in the Bravo series Million Dollar Listing New York and its spin-off Sell It Like Serhant. Yet as one of the world’s most successful real estate brokers, his credentials surpass the bright lights of the Bravo production. He’s also the founder of SERHANT., a vertically-integrated mega brokerage comprising an in-house film studio, technology platform, education arm, and marketing division. In his view, the future of real estate goes far beyond just selling a property. It’s about utilizing technology, creating media, and forging real human connections. On this episode, Ryan and Lance discuss his approach to real estate, how technology is impacting the sector, and what the brokerages of the future will look like. Also, what’s a low-rent habit?